Get a Comprehensive Assessment of Your Entire Enrollment Funnel
Optimize your enrollment strategy, from targeting applicants to maximizing matriculation rates
Finding and enrolling the right students is more challenging than ever, making each stage of the enrollment journey critical.
Hanover’s Enrollment Management Solutions evaluate the effectiveness of your enrollment initiatives and pinpoint areas for improvement through each stage of the funnel.
Enrollment insights that identify, attract, and matriculate the most promising prospective students
Enrollment Funnel Analysis
Uses predictive modeling via an Enrollment Funnel Dashboard to analyze demographic and academic data as a means of identifying characteristics and behaviors that are most indicative of progression through the enrollment funnel.
Geomarket Opportunity Dashboard
Applies historic enrollment data and sociodemographic data to identify potential markets for prospective students while revealing applicant geographic trends via a Geomarket Opportunity Dashboard.
Institutional Preference Survey
Leverages a customized Enrollment Choice Survey to discern the factors that influenced the enrollment decision of both matriculating and non-matriculating students.
Admitted Student Survey
Gathers insights from admitted students to learn about factors influencing their decision to accept or decline enrollment to your institution and understand the most significant drivers of matriculation.
Ball State Maximizes Programming and Enrollment with Hanover’s Custom Market Research
“We use Hanover to determine the market viability of potential new academic programs and help us get a pulse on our student and prospective student populations. The most important part of this partnership is the customization aspect. Hanover listens to our needs and designs work that will get to the heart of our key questions.”
—Nancy Prater, Director of Marketing and Communications, Online and Distance Education
Why Phoenix College is Partnering with Hanover Research
“Our goals include creating an enrollment management plan and an academic master plan that align with the future of the workforce and the potential student population in our community. In addition, we hope to identify how to put our resources to best use to support our students, our institution, and our community. Needing additional research capacity to help us craft our enrollment management and academic master plans, we looked to Hanover to provide the extra support we need. We are eager to get a sense of how our mix of programs and class modalities fit within our very competitive higher education context; this will help us make decisions about how to allocate limited resources.”
– Julie Givans Voller, Ed.D, Interim Dean of Student Affairs
Why Centre College is Partnering with Hanover Research
“With the goals of increasing net student revenue and driving enrollment growth, we decided to partner with Hanover in particular for their survey expertise. For other colleges considering a market research partner, I’d advise them to seek out firms with proven results that will help meet institutional goals.”
– Brian Hutzley, CFO
